DIVYANK NAGPAL

Led the development of gaming features and hyper-casual games with real-money rewards, successfully showcased at LEAP Finance, enhancing product visibility and market presence.

Developed and launched the Game Centre and Game Challenges, driving over 250,000 gameplays and generating 50,000 referrals at launch, significantly boosting user acquisition.

Spearheaded the QR Program and onboarded delivery companies, enabling riders to earn cash rewards per install, expanding the platform's ecosystem and value proposition.

Optimized push notification strategies for loyalty, gamification, and gaming, resulting in enhanced user engagement and retention across the platform.

Developed and implemented a Gamified Quests System, significantly increasing user engagement through level-based progression and driving sustained participation.

Managed multiple limited-time events on the app, successfully boosting user participation and enhancing reward redemption rates.

Enhanced UI/UX for Game Centre and Rewards features, leading to a more intuitive and engaging user experience.

Designed and deployed a configurable Game Control System to dynamically manage difficulty and rewards in real-money games, optimizing user challenge and satisfaction.

Developed and implemented robust Anti-Cheat measures for Real-Money Games, ensuring fair play and maintaining platform integrity.

Enhanced the gaming experience across now.gg, increasing user retention from an average of 5 minutes to 17 minutes for the top 10 games (e.g., Roblox, Stumble Guys, Archero).

Conducted comprehensive performance testing, improving new builds by 5-10% through data-driven optimizations and ensuring high-quality game delivery.

Developed detailed test plans covering all user scenarios, which reduced support queries and complaints by 20%, significantly improving customer satisfaction.

Led and facilitated brainstorming sessions to ideate and implement innovative new features, directly enhancing overall product quality and user satisfaction.

Organized and conducted UX sessions with core user groups, effectively identifying and improving critical product gaps based on direct user feedback.

Managed a proprietary marketplace, generating over $1 million in revenue through strategic engagement with institutional and retail clients.

Revamped the brand strategy, successfully generating an additional $200,000+ in referral sales within a competitive market.

Successfully launched a new health and wellness consumer brand on major e-commerce platforms like Amazon and Flipkart, managing end-to-end product sourcing from China and Taiwan.